Post by account_disabled on Mar 5, 2024 14:35:36 GMT 8
Have you wondered what is the most effective strategy to make your content on social networks stand out? The answer is found in Paid Social, an important part of the Paid Media plan, which must have a brand to gain visibility and positioning and thus obtain greater benefits. In fact, according to Infoadex's 2022 study on advertising investment in Spain, social media has surpassed traditional media in advertising investment. This means that investment in digital is in first position, with an increase of 7.3% and a profit of more than 1,200 million euros in the first six months of the year. In addition, social networks increase their investment volume by 9.9% , reaching 328.8 million euros during the period analyzed; Search advertising , aimed at search demand in the browser, like SEM campaigns on Google, grew by 7% with an investment of more than 400 million . Flly, Web advertising also increased its investment by 5.9% to reach 468.6 million euros. However, nowadays, it is not only enough to have the necessary budget and provide the appropriate content on your social networks, but you also need to have a good strategy to enhance it . Do you want to know how you can create your roadmap in Paid Social? Keep reading.
CTA Post What are the steps to follow in a Paid Social plan? As you can see, social networks are already a more than attractive channel for a brand's advertising interests . This is what is known as Paid Social, that is, the advertising of a brand on social networks. Below, we explain all the steps you must follow to develop a Social Europe Mobile Number List Media plan . 1. Know what your available budget is First of all, it is essential that you know how much money you have to invest in the Paid Social Plan. 2. Set some goals Define SMART objectives , that is, they are specific, measurable, achievable, relevant and time-limited. Additionally, establish what you want to achieve with this Plan and what the KPIs will be that will allow you to evaluate the results you obtain with the strategy. 3. Define who your target audience is Decide who you want to address , that is, what your target is . Once defined, investigate the tastes, interests, needs, location, age and profession or industry in which the target audience you are addressing works.
Choose the most suitable platform Choose the channel or social network you want for your Paid Social campaign, taking into account your target. To do this, ask yourself what network your audience is on and how they use that platform . 5. Think about what type of content you are going to generate Once you know which network your buyer persona is present on, define what formats (video, images, infographics, success stories, phrases, advice, etc.) and what types of content allow you to achieve your objective : informative, educational, informative, etc. On the other hand, the ideal is to create an editorial calendar to plan content publications . 6. Measure traceability When the strategy is already in place, it is important that you know what the user does in your posts and ads . For example, how many times do you click on it? roadmap-in-paid-social The Paid Social roadmap In addition to knowing the steps you must follow to implement a Paid Social strategy, you should know that there are several ways to introduce advertising on different social networks , depending on the target, content and objective of your strategy. We present the main options: Google Ads Google Ads is a good option for search engine positioning, also known as SEO (Search Engine Optimization), and local marketing .