Post by ruhaimaromana22 on Nov 5, 2024 17:07:16 GMT 8
Facebook advertising is an effective way to generate traffic and leads. According to Omnicore research :
93% of marketers use Facebook to promote products and services.
The average cost per click in the US is $1.72, with a CTR of 0.9%.
Facebook's share of the digital advertising market in 2018 was 19.3%, and this figure is expected to grow in 2019.
Most successful companies have their own business account on this social network, and many start-ups develop their target audience (TA) using Facebook. This is an effective social media marketing service method, but it can be difficult to implement on a limited budget. Can an Internet marketer reduce the cost of advertising on Facebook without losing reach and engagement? We offer 4 recommendations.
How Facebook's Advertising Algorithm Works
Let's take a quick look at how the advertising algorithm works. Many have heard that it is built on the auction principle, but not everyone understands what this means and how the social network "selects" ads to display.
In 2018, Mark Zuckerberg gave an interview in which he announced that the platform would more closely monitor meaningful user interactions and care about their experience, paying attention to the quality of advertising content. After that, the social network's algorithm began to track three key advertising parameters:
To reduce the cost of an ad post and the cost per click, you need to work on all three parameters. Setting up a campaign often begins with determining the bid size.
facebook ad setup
Most marketers choose the “Lowest cost” option, and this is indeed a justified strategy in many cases. What to do next?
Use quality score
If you have worked with Google AdWords, you know about the quality indicator - an assessment of the relevance of ads. It depends on how interesting the ad is for users, the quality of the landing pages and some other factors. The main thing: the higher the quality indicator, the lower the price of the ad. Working with AdWords is discussed in detail in the video: Google AdWords: setting up advertising in Google Ads from scratch.
A similar principle underlies the work of the social network Facebook. How to work with it?
Create a “sales funnel” and divide it into three segments: the top, the middle, and the throat. Each of them works with a different target audience and has different goals. For example, the top is needed to tell as many users as possible about your brand. The throat is aimed at direct sales.
93% of marketers use Facebook to promote products and services.
The average cost per click in the US is $1.72, with a CTR of 0.9%.
Facebook's share of the digital advertising market in 2018 was 19.3%, and this figure is expected to grow in 2019.
Most successful companies have their own business account on this social network, and many start-ups develop their target audience (TA) using Facebook. This is an effective social media marketing service method, but it can be difficult to implement on a limited budget. Can an Internet marketer reduce the cost of advertising on Facebook without losing reach and engagement? We offer 4 recommendations.
How Facebook's Advertising Algorithm Works
Let's take a quick look at how the advertising algorithm works. Many have heard that it is built on the auction principle, but not everyone understands what this means and how the social network "selects" ads to display.
In 2018, Mark Zuckerberg gave an interview in which he announced that the platform would more closely monitor meaningful user interactions and care about their experience, paying attention to the quality of advertising content. After that, the social network's algorithm began to track three key advertising parameters:
To reduce the cost of an ad post and the cost per click, you need to work on all three parameters. Setting up a campaign often begins with determining the bid size.
facebook ad setup
Most marketers choose the “Lowest cost” option, and this is indeed a justified strategy in many cases. What to do next?
Use quality score
If you have worked with Google AdWords, you know about the quality indicator - an assessment of the relevance of ads. It depends on how interesting the ad is for users, the quality of the landing pages and some other factors. The main thing: the higher the quality indicator, the lower the price of the ad. Working with AdWords is discussed in detail in the video: Google AdWords: setting up advertising in Google Ads from scratch.
A similar principle underlies the work of the social network Facebook. How to work with it?
Create a “sales funnel” and divide it into three segments: the top, the middle, and the throat. Each of them works with a different target audience and has different goals. For example, the top is needed to tell as many users as possible about your brand. The throat is aimed at direct sales.